A beachside celebration for a cleaner ocean.
Wave of Change is a branded festival concept designed to bring eco-conscious individuals and the broader public together in support of ocean conservation. Inspired by established nonprofit efforts, the brand and website celebrate the idea that protecting our oceans should be engaging, energizing, and accessible.
The website was built to reflect the spirit of the event, playful, energetic, and community-driven, featuring strong visuals, clear event breakdowns, and calls to action that encourage visitors to celebrate, learn, and protect.
My Role
UX/UI & Brand Designer
Deliverables
brand guidelines, wireframes, prototypes
Read Time
5 minutes
Concept
01
Creating a Festival for Action
At Wave of Change, we prioritize marine conservation by highlighting the importance of protecting ocean ecosystems from threats like pollution, overfishing, and habitat destruction. Our mission is to raise awareness, promote sustainable practices, and mobilize communities to take meaningful action.
The festival is designed for eco-conscious individuals and anyone eager to learn, connect, and make a difference. With a playful and energetic spirit, Wave of Change invites attendees to celebrate, learn, and protect through every part of the experience.
We inspire connection, learning, and action because protecting our oceans starts with all of us.
Design System
02
Designing for Impact and Engagement
Playful
We embrace a lively, approachable spirit to make ocean conservation exciting and accessible for all.
Energetic
We channel the momentum of change through dynamic visuals and messaging that inspire action.
Empowering
We motivate individuals to believe that their actions, big or small, can create lasting impact for our oceans.
Typography
Color Palette
The palette draws from the ocean and coastlines, using vibrant blues, a sunny yellow, and sandy neutrals to evoke energy, warmth, and a connection to the natural world.
Hex: #0D3B66
RGB: 13, 59, 102
Hex: #59A5D8
RGB: 89, 165, 216
Hex: #F4D35E
RGB: 244, 211, 94
Hex: #FAF0CA
RGB: 250, 240, 202
Hex: #F7FFF7
RGB: 247, 250, 247
Hex: #001219
RGB: 0, 18, 25
Logo
Favicon
Imagery
Research
03
Simplifying the Journey for Change
Research focused on understanding user needs and ensuring they could easily learn about the organization, explore events, and successfully complete key tasks like purchasing tickets.
Goals were established to better organize findings from the research.
User Pain Points
Putting myself in the user's mindset, several important questions came to light:
Why am I paying for this event?
How is my participation contributing to ocean protection?
Where can I find out what’s offered each day?
Do I have to attend the whole weekend, or can I choose specific days?
User Goals
What users want to accomplish on the site:
Learn about the organization and its mission.
See what events and activities are offered each day.
Understand how their participation supports ocean conservation.
Feel confident and excited about getting involved.
Design Goals
Engaging – The design should captivate users visually and encourage them to keep exploring. Information about events, the mission, and ticketing should feel approachable, exciting, and easy to access.
Clear – Navigation should be intuitive, ensuring users can quickly find event details, ticket information, and impact statistics.
Actionable – The design should motivate users to take action, whether that's buying a ticket, joining a cleanup, or learning more about ocean conservation
Information Architecture - Landing Page
Ideation
04
Visualizing Layouts
Bringing the Ocean to the Page
The site was designed to reflect the spirit of the festival, using the hero image as the ocean and placing content along the sand to create a beach-like feel. Brand elements like seashells were integrated to keep the theme consistent and engaging.
Final Design Solution
06
Highlights
Feeling the Festivities
The Wave of Change website captures the spirit of the festival with a bright, coastal-inspired design. From the sandy textures to the ocean visuals and playful illustrations, every detail reflects the event’s lively energy and beachside roots—inviting users to dive into the experience from the very first scroll.
Branding the Wave
The Wave of Change brand extends beyond the website, maintaining a playful, ocean-inspired identity across all media. Through a vibrant beach-toned palette, bold wave-driven logo, and sea life graphics, the brand captures the festival’s spirit while remaining versatile across digital and physical formats like merchandise and signage.